Published on December 1st, 2017 | by Editor0
Voice Search Content Delivery From Mockey To Orkney
“Eh up lad where did thou park ye bike, youst going t’match on weekend?” Now if you only understood part of that upon hearing the words spoken, how do you think Google is going to interpret the sounds with the surge in voice search requests? Currently one in five people use voice search and they don’t all speak the Queen’s English. If you actually use the Google search engine to do this it’s the button to the right of the search field. Alternatively there’s also Siri and Cortana.
Now while I’m not a Cockney, I’m a Mockney in that I was imported from a Shire into South London proper and I talk like the locals ain’t it (do). We British have two voices and as I now live abroad I can reveal it astounds those not born in the land of milk and honey. We have our telephone voice and our, “Alright mate, was on the blower how’s it going?” voice. With these new voice search applications and the host of Internet of Things for the smart home, talking fridges and so on, searching by voice is going to become common place.
Speed of change is remarkable when it comes to offerings on the internet. We have already seen how quickly Google demanded websites move to secure https. We have noted that Google likes to steal our content and as submissive website owners we have given way to them storing it via AMP for a faster internet – which also by the way reduces server costs at Google’s end. Now we have mobile results and a question engine that has more to do with the upcoming rise of voice search than any other reason.
Here’s a query for the future, will Google change speech patterns across the world or will G have to adapt to the lexicons, slang and accents of the global population? In the UK and English speaking nations with many more dialects than perhaps any other country / language that will be some mean feat. It is apparent that translation via earpiece is on the cusp of reality so technology is merging in this sector as we speak. I have a lead in this new world as these words you are now reading have come straight from my brain. So called natural language optimisation is integral to how content will be linked to search. If your articles read as you talk you’re probably half way there.
i.e. My name is Keith keyword and I am from keyword and I live in keyword house with a keyword door may well be done and dusted but yes I still write with long tail keyword phrasing in mind. What if people lose their voice en masse, it could happen!?! According to Assertive Media, Google voice search is expected to grow huge and fast in 2018 and the coming years.
If you’re loaded your fridge may even start talking to you “want some more eggs mate? “Yes sure and get me some of those spicy ostrich burgers and a quart of mead.” Adapting to the world is important for all of us and today we appear to move in sync. Contextual advertising fast moved into conversational search. The why, where, how, who that is evident in vocal search more so than in actual textual search is changing how we deliver our content.
Often in a bizarre way. How will voice search work? Do I need voice responses on my site? If I am trying to answer people’s questions, do I need to start replacing keywords with long sentences that end up as questions like this? Do I have to use who, what where and why in every paragraph? No you don’t but being human we are. The algorithms are already clever enough to ascertain an answer (intent) without the need for who what and where being dotted at a ratio of 5 in every 100 words. But yes we are human and adding them just in case. What what?
How you capitalise on the growth of voice search is a puzzle that an SEO service can assist with completing. A digital marketing agency understands that your content today while it may be evergreen may need tweaking at a html level to include tools that make it easier for Google and other voice search applications to read and categorise.
You will still need to use other measures such as microdata for local search, those rich snippets that enable Google to not only read your content differently but present it better too. Don’t just read this article. Don’t just ask Google where is another article about voice search? Try voice search yourself and start adapting and you know where to turn to if you need some vocal support.