Interview onctn7

Published on April 22nd, 2016 | by Editor

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Insight on Joris Merks-Benjaminsen

The Digital Transformation head at northern Europe at Google is Joris. He helps top 100 companies to insert digitals 1st thinking into their plan of actions.

Because of his extraordinaire capabilities he has won numerous prizes. His intelligent thinking has made him the Dialogue marketer of 2012. Furthermore, he won the best marketing literature not only in 2013 but also in 2015. Extending his accomplishments he was nominated in 2013 for the company researcher of the year and for the cross media man in the same year.

The ideology behind all he does is to provoke awareness among product executives, tacticians, imaginative, statistic specialists, ordinal authorities and business authorities.

Professional profile

His innovative thinking has led him to become the head of digital transformation, northern Europe at Google. His innovative thinking has helped in many fields such as digital marketing, YouTube, video content strategy, display advertising, social, search and programmatic.

Joris has helped companies and establishments to grow proficient in a board room strategy sessions, inspirational speaking sessions, and by creating and controlling data. An understanding about promotion, and customer behaviour.

Before Google, he gave consultancy to companies on media and creative ideas. He is specialized in researched based freelancer.

His attributes include bringing people and brand together through critical and ingenious analysis:

  • Managing data into behavioural and questionnaire data
  • Managing brand, media and creative strategies uniformly
  • offline and online know-hows
  • creating online dimension tools
  • highly experienced in huge volume of variety marketing mix and cross media ROI methods
  • qualified in B2B+B2C exploration/advertising/communication
  • scheming convincing sales account and approaches for complex B2B products
  • he is a wonderful speaker and author and helps set up workshops

Passion

‘’samurai business’’ written by Joris himself, is an inspiring book about principles of business in this 21st century. He owns a black belt in Judo and Aikido since 20 years. His amazing skills further extend to being a European and open German champion in Brazilian jiu-jitsu.

His passion is to help companies grow and brands to create products. with the help of innovative and new ideas and tools.

Awards

He has won many awards. The list is almost endless. He won an award in 2001 in the feild of advertising research. His next award was received in 2008 for a marketing magazine. Then in 2011, he won an award for media research again. The year 2013 was perhaps the best in terms of awards, winning five of them in various categories of marketing. His most recent award is for the best marketing book, received in 2015.


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