Published on December 11th, 2015 | by Editor0
Established in 2013, NICCE London has quickly made a name for itself as an edgy streetwear brand. Taking strong inspiration from London’s heavy music scene and dynamic street culture, the urban brand targets itself at fashion conscious people who understand style.
“I would describe it as clean, simple and on trend streetwear”
Founded by young entrepreneur; Mitchel Galvin, he admits his interest in fashion really grew after finishing a season of work in party capital Ibiza.
“The island and its people, especially those who work there, have a really cool style. It’s hard not to be affected by it.”
The name Nicce (pronounced “Ni”-“che”) originates from a playful phrase from within the friendship group where they would say ‘nice’ at the end of everything, for example ‘well niccccce’. The three friends decided ‘nicce’ looked the cleanest and so an influential street wear brand was born.
With a clean cut approach to contemporary street-style apparel, Nicce use an impressive mix of traditional and current trends. Their AW15 collection is definitely one to be remembered, the with two different takes on the original parka coat and introducing the monochrome check flannels it’s easy to see how the label found such sudden success.
Staying true to their musical roots, Nicce are known for showcasing some of the best names in the industry such as; Ben Pearce, Ella Eyre & Bombay Bicycle club.
“we started endorsing DJs and everyone seemed to like it. It just grew from there.”
Nicce street-wear can be purchased through various online retailers and clothing stores across the country, for example, fashion retailer – Thomas Gun.
Thomas Gun has been at the cutting edge of fashionable street wear since 1982 and have a very active presence in social media. Thomas Gun pride themselves on spotting the latest thing and are always sure to stock the most desirable menswear brands.